Project Overview
A nail salon hired me for a full rebrand. This included ideating a new concept, redesigning the logo, and creating brand collateral. The collateral included the business card, price posters, signage for the new salon and stickers for nail polish bottles.
This is only one of the options I offered to the client. Check out Smart Nails Studio to see the new brand identity the client chose to output.
2024
Branding, Illustration
Digital Design, Social Media
Smart Nails Studio,
Auckland University of Technology Internship
The new brand identity created is called “Elle Monde”, which translates to “Her World” in French. The concept of the project lies in the phrase, capturing the purpose of the nail salon.
The logo and assets reflect this through the heavy use of pink and the depiction of a female hand, spinning the globe on her nail or holding it in her palm. In addition, the most popular nail shape is called “almond”, which is similar to how the name of the salon is pronounced. The flower of the almond is used throughout the brand identity to highlight its significance.
