The new brand identity created is called Smart Nails Studio. The client envisioned her salon to represent her own personality – bold, wise and mature. From here, the idea of the owl, representing similar qualities, took shape.

The original brand identity I offered the client was called “Elle Monde”, which translates to “Her World” in French. The concept of the project lies in the phrase, capturing the purpose of the nail salon. She loved this idea! And the visual style of her new identity came from the idea of the globe – gold representing land and a beautiful teal colour – the ocean.